| |
How do I come up with a good headline for my Yellow Page ad?
After working with local business owners for the past 20 years,
I've read a lot of headlines. Most are pretty awful. Unfortunately
many local businesses waste the prime real estate at the top of
their Yellow Page ads with headlines that say little about their
companies.
While I agree that if you are running a plumbing ad in the Yellow
Pages it’s a good idea to scream, “This is a plumbing
ad!” But the best way to do that is not by simply asking “Need
a plumber?”
Read the
entire article >>> |
|
UPDATE:
Online Advertising Study
As more and more of our long time Yellow Page advertising
clients transition from campaigns solely focused on local Yellow
Pages directories, to campaigns centered around online advertising, Ad
Revamp is taking advantage of the wealth of results oriented advertising
tools offered by Google. Here is a recent study we implemented
for one of our San Francisco clients around the keywords: BMW
Repair.
I read an article a few days ago put out by AAP about
a study
conducted by the Australian Yellow Pages with some startling
facts.
Read
the entire article >>> |
|
